Web Survey Bibliography
Title How and when social media storms impact brands
Author Morris, A., Perry, H.
Source YouGov
Year 2012
Access date 10.04.2014
Presentation
Abstract
What we'll go through today:
- A personal example that showed us the need to understand
- A (very brief) look at the methodology we use
- A look at some of the storms of 2012
- A 5 point plan to understanding the impact of Social Media storms
Access/Direct link
Presentation Homepage (full text)
Year of publication2012
Bibliographic typeConferences, workshops, tutorials, presentations